Kajal K Dhall
Website Design
Project Overview
KajalKDhall is makeup artist & stylist based in Ludhiana, India who currently has 26,800 instagram followers. She wanted to strengthen her connection with the customers by appointment booking on her own website. So, I developed a responsive and adaptive website design and also generated branding for her studio.
Design Process
Problem Statement
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Kajalkdhall do not have any online presence except Instagram.
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All customers has to contact her on Instagram to book an appointment.
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If the DM's from Instagram get a day or two old she loose new or old customer.
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She wants her customers with better online experience on different ends and stay competitive in her city.
Proposed Solution
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Design the responsive website of her business for more online recognition.
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To ease the booking appointments for her customers.
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To convert her website visitors to add to her Instagram community.
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Develop or extend coherent branding that aligns with her current and/or desired clientele and customer experiences.
Market Research
It is important to get a big picture of the market by starting with market research - to get a sense of what we know and don't know yet, who the audience are, as well as what the recent trends or news are. The insights we gathered from market research will help me frame provisional personas and ask meaningful questions in primary research.
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The beauty salon and cosmetic industry is projected to continue growing at the rate of 4.75% that could exceed by 716 billion USD by 2025 and 784.6 billion USD by 2027.
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Out of a survey of 50 women, 95% have their makeup done this year. while 100% have had their makeup done professionally during big events and weddings.
Estimated Figures:
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Total Addressable Market (TAM): 511 billion USD
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Serviceable Addressable Market (SAM): 110 billion USD
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Target Market (TM): 1.6 billion USD
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Market Share (MS): 800 million USD
Competitor Analysis
Then I did competitive research on several market-leading peer products to see what they have dont well, and what pitfalls they failed to avoid.
Target Audience
User Persona
Based on the research, I started narrowing down the scope of the project, creating a persona of the primary target user. That ensured the further design decisions stayed user-centric.
Research Insights
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Users rely on recommendations from their friends to make a decision.
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Users want to know popular trends.
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Users look for a place whose quality matches its price.
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Users prefer where they can see the studio's work with photos.
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Users need to know they can trust the sources of information.
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Users need to reduce the time spent on finding quality work.
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Users need to make sure their work is worth every penny.
Information Architecture
Business Strategy
Branding
Key findings
The main goal for this business was to design a responsive website and I was able to achieve it for Kajalkdhall that provides the customers with a smooth online appointment booking experience. I also rebranded the business to better articulate its current service and values. The main motive for me was to explore wordpress and elementor in which this website was designer. Also, to implement the design process and responsive design into a website.